Strategic Insights: Delivering Food for Thought


cultural consultations


markets covered


Media channels



To help satisfy the appetite for global cultural insight for a high profile food delivery business, Mother Tongue rose to the challenge by assessing three core campaign concepts across 18 locales.

The three campaigns, which ran at different times between 2022 and 2023, covered different channels, from OLV subtitles to in-app content and print assets. Our in-market strategists advised on the likelihood of the core concepts to be understood by the client's young target audience. This also meant flagging any potential issues in transcreating the content from a language perspective and providing insight on any cultural associations that may not be understood. 

Despite the significant amount of data we were able to provide the client, we kept the visual formatting clear and easy to navigate by using a live online sheet. The answers in our report were colour-coded, sorted by market and, by all means, easy to digest.

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