Serving Up Transcreation Success for Popular Food App




key channels


source words per month

In 2023, a popular B Corp app in the sustainable food industry launched a rebrand and enlisted Mother Tongue’s help to roll out the refreshed content in 16 languages globally.

To assist the app in its eco-friendly campaign, we assembled a dedicated team of copywriters passionate about sustainability, who have relished the chance to sink their teeth into the brand’s playful copy. 

Our writers whip up marketing transcreations for both B2B and B2C audiences, ensuring copy truly resonates locally by adapting cultural references and always allowing the brand’s unique voice to shine through.

After the launch of the newly localized website and app, our team have continued to provide top-notch transcreation across all aspects of the user experience — from CRM, notifications and app store updates through to social and media marketing campaigns. And with new markets in the brand’s sights, it’s a tasty partnership that continues to grow!

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