Mother Tongue partners with medical research NGO to support annual campaigns raising awareness around cardiovascular diseases

Transcreation for Medical Research NGO

Since 2021, Mother Tongue has been helping World Heart Federation with the transcreation of their most significant annual campaign, World Heart Day, taking place every year on 29th September to raise awareness of cardiovascular diseases.

Our dedicated team of medical writers and specialized medical translators have worked in tandem in 6 different markets to support every campaign between 2021 and 2024. 

While our medical writers focus on transcreating marketing copy, the medical translators work on the more technical aspects and materials for each campaign. Together they translate a full range of awareness-raising collateral in the lead up to each World Heart Day, which include brochures, leaflets, petitions, posters and press releases.

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A Heartfelt Collaboration

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Mother Tongue partners with cloud-based Accounting Software Company to deliver website translation, audio-visual translation and software linguistic quality assurance (LQA).

Translation Services and Linguistic Quality Assurance for Accounting Software Company

Optimizing web content for organic search is an essential part of maintaining brand presence online. When a popular digital wallet platform sought to drive traffic to multilingual versions of its website, Mother Tongue and our team of global SEO specialists jumped in to collaborate. 

The platform, which facilitates smooth online transactions as a digital wallet, is widely used by game lovers to safely engage in transactions with other players, whether for video, casino or card games. Part of the website is a blog and FAQ section that answers questions and shares tips for players. 

For this specific project, the platform sought to translate these blogposts into three priority markets while optimizing organic search. Mother Tongue received a content roadmap charting the articles that would be localized for each market. Based on each blogpost’s title, subject and target market, our SEO specialists performed multilingual keyword research and translation. Next, our team transcreated the titles of the articles, seamlessly incorporating the keywords and improving search ranking for the articles. 

With the titles optimized, Mother Tongue then performed transcreation of the blogposts themselves, ensuring they resonated closely with gamers who would be seeking quick and easy answers to questions. 

With the multilingual articles published, those curious about gameplay could easily locate educational content in their native language via a search engine. Whether existing users of the platform or those looking for ways to streamline online transactions, the platform succeeded in gaining views and clicks, building brand presence and name recognition globally. 

Organic search traffic. Informative blogposts. Seamless payment transfers.

Mother Tongue partners with biotechnology company to translate drug information, videos and marketing materials.

Medical Translation for Biotechnology Company

140,000

In 2019, Mother Tongue began collaboration with a prominent global biotechnology company to localize promotional campaigns and patient guides to treatment therapies. The company studies genetic conditions and develops leading drugs to treat these conditions. Alongside an agency partner, Mother Tongue stepped in to authentically translate critical company and drug information for global audiences with the goal of connecting patients with treatments.  

Over time, the scope of work expanded to more assets, from product information brochures to website copy. The company focuses on four priority markets in Europe by leveraging Mother Tongue’s curated team of 15 designated medical translators and style writers. 

The collaboration has developed a particular focus on audio-visual translation. One of the company’s marketing campaigns includes real testimonials of patients who have benefitted from their treatment therapies, providing stories of lived experience with genetic conditions. Mother Tongue create and translate timecoded subtitles to expand the reach and impact of these essential testimonials.  

Through all asset types and across all markets, Mother Tongue strive to relay essential medical information clearly and accurately, without sacrificing the company’s strong message and emphasis on patient empowerment.

Industry-Leading Global Biotechnology Advancement Requires Cutting-Edge Language Services

Mother Tongue executes large-scale voiceover translation projects for prominent music streaming platform during pandemic.

Voiceover at Scale for Music Streaming Platform

12-16

In 2019, Mother Tongue joined forces with an agency partner to provide voiceover recordings for a prominent music streaming service. An ambitious campaign promoting premium subscriptions targeted 44 markets and comprised over a dozen scripts and CTAs. To meet the brief, we leveraged the talent of 88 voiceover artists, tapped into 24-hour project management support across our 3 offices, and refined our processes for casting, booking and executing session recordings. 

With this large-scale project in full swing, the Covid-19 pandemic struck, which introduced unprecedented global upheaval, office and studio closures, and the need to further adapt and simplify our workflows. 

Mother Tongue rose to the occasion, and the end-client was so pleased that we were soon called upon to execute a separate and timely campaign. Centered around essential steps to prevent the spread of coronavirus, the campaign reached 17 markets and presented clear and concise public health messaging. 

Today, we pride ourselves on high-quality and resonant voiceover services at any scale, accomplished by implementing many of the processes we developed during this project alongside our highly talented artists.

If Music is Universal, Quality Voiceover is Highly Localized

Mother Tongue partners with hit Korean-language webcomic series to deliver entertaining and resonant English transcreations for dozens of series.

Transcreation for Popular Korean Webcomic Series

9,000+

5-10

A popular Korean-language webcomic company began collaboration with Mother Tongue in 2020. What began with translation of a few series has bloomed into a robust and ongoing partnership for translation of over 40 series on a regular basis.

To respect the highly creative content, complex wordplay, and stylistic elements like onomatopoeia, Mother Tongue copywriters first start by reading the series and then create a series-specific style guide and glossary. These essential elements are approved before translation begins, ensuring terminology and character consistency. 

To meet the ever-rising volume demands, Mother Tongue has performed extensive recruitment and maintained strict quality standards for all talent. A happy surprise of the partnership is that the Mother Tongue Account Management team and copywriters have all become dedicated fans of the series they manage.

Binge-worthy Webcomics, Culturally Resonant Transcreation

Mother Tongue describes how they supported a global food-delivery business with cultural insights and trends in 18 languages.

Cultural Insight For Global Food Delivery Platform

To help satisfy the appetite for global cultural insight for a high profile food delivery business, Mother Tongue rose to the challenge by assessing three core campaign concepts across 18 locales.

The three campaigns, which ran at different times between 2022 and 2023, covered different channels, from OLV subtitles to in-app content and print assets. Our in-market strategists advised on the likelihood of the core concepts to be understood by the client's young target audience. This also meant flagging any potential issues in transcreating the content from a language perspective and providing insight on any cultural associations that may not be understood. 

Despite the significant amount of data we were able to provide the client, we kept the visual formatting clear and easy to navigate by using a live online sheet. The answers in our report were colour-coded, sorted by market and, by all means, easy to digest.

Strategic Insights: Delivering Food for Thought

Mother Tongue offers language services including app translation, website translation and other localization services for meditation app.

Transcreation for Mindfulness App

300,000

In 2018, a prominent mindfulness app sought to expand their global impact, choosing Mother Tongue to adapt popular long-form audio narratives that soothe users to sleep and aid with stress management. 

Providing transcreation services for Spanish (Mexico) audiences, Mother Tongue crafted a truly resonant local script in appreciation of the vulnerability around insomnia and stress, knowing our words would find users at a time when they most needed comfort. 

The client was so pleased with the result that Mother Tongue were soon tasked with editing and honing existing translations for French and Japanese as well as with transcreating new content. Today, our daily collaboration spans multiple workstreams, including mobile app UI/UX, website copy, marketing materials and of course, the ever-popular narratives. 

Through a seamless integration between our translation management system and the client’s content, we operate on reliable turnarounds to deliver consistent results. What is more, we work closely with the client’s in-house linguist reviewers for French and Japanese to align on their specific desired tone of voice so multilingual users can continue to destress and enjoy deep sleep year after year.

Deep Sleep. Quiet Mind. True Cultural Resonance.

Strong, resonant and accurate translation of medical materials requires acute expertise in the subject matter and awareness of the target audience. This is especially the case in a collaboration between Mother Tongue and a leading specialized pharmaceutical company, a partnership launched in 2023 that continues to grow today.  

The pharmaceutical company specializes in drugs that target rare conditions such as hyperphagia and Bardet-Biedl syndrome. Part of the company’s mission is also to spread awareness and understanding of these conditions, as the general public often lacks knowledge of them, leading to delayed diagnoses. 

To that effect, Mother Tongue and our specialist medical writers have helped with the localization of content targeting both HCPs and patients, including app and website content, awareness campaigns, informed consent forms, posters, brochures and leave pieces. Additionally, beyond text translation, we have supported translation of training materials and instructional videos through our subtitling and voiceover services.  

In a testament to our ongoing exploration of new technologies in multilingual adaptation, we also notably leveraged synthetic voiceover to accomplish localization of a patient instructional video.  

As always, we began by analyzing the source script to identify context, tone and purpose, as well as to determine cultural nuance, expressions or region-specific content.  

From there, one of our medical translators with expertise in the subject matter translated the script. We then worked with a partner agency’s production studio to select an appropriate synthetic voice in accordance with the company’s desired tone.  

After feeding the localized script into the synthetic VO software, Mother Tongue then facilitated a meeting with the medical translator and the agency to analyze the VO output and adjust parameters such as pitch, speed and intonation to achieve a natural and clear delivery.  

The final result was an accurate, engaging and culturally appropriate instructional video that not only fit the client’s brief but will undoubtedly assist patients everywhere in the use of these essential products.

Rare Disease Awareness, Technology, and Treatment for Global Audiences

Mother Tongue teams up with food sustainability app to provide transcreation of CRM and other marketing materials.

Marketing Transcreation for Food Sustainability App

In 2023, a popular B Corp app in the sustainable food industry launched a rebrand and enlisted Mother Tongue’s help to roll out the refreshed content in 16 languages globally.

To assist the app in its eco-friendly campaign, we assembled a dedicated team of copywriters passionate about sustainability, who have relished the chance to sink their teeth into the brand’s playful copy. 

Our writers whip up marketing transcreations for both B2B and B2C audiences, ensuring copy truly resonates locally by adapting cultural references and always allowing the brand’s unique voice to shine through.

After the launch of the newly localized website and app, our team have continued to provide top-notch transcreation across all aspects of the user experience — from CRM, notifications and app store updates through to social and media marketing campaigns. And with new markets in the brand’s sights, it’s a tasty partnership that continues to grow!

Serving Up Transcreation Success for Popular Food App

Mother Tongue partners with brand agency to cast voiceover talent and record video scripts for automotive brand

Casting VO talent and recording scripts for automotive brand

At the start of 2024, Mother Tongue started collaborating with 3 brand agencies based in Asia to cast VO talent and record tens of video scripts for a global automotive brand sponsoring a major sporting event.

Given the number of stakeholders involved and the high profile of the project, the client requested to select the voiceover candidates we would put forward. To give them as much choice as possible, we submitted 55 demos, which were recorded from scratch by our voiceover artists who fit the client brief closely.

The client then picked 2 artists for each of the 9 EMEA and LATAM markets to voice 6 video scripts of different lengths, which were recorded over the course of two weeks in our studio in London.

14 Mother Tongue language supervisors also joined the sessions to assist the talent with TOV and pronunciation and ensure smooth communication between the artists and the client, as they were also present at every recording session.

The quality of the final recorded scripts was a testament to our rigorous project management, with our Singapore and London teams simultaneously liaising with the client, partner agencies, recording studio, voiceover talent and language supervisors in multiple time zones.

Voicing a Major Sporting Event

Mother Tongue partners with the world's most famous dating app to transcreate marketing and UI content in 50+ languages.

Marketing and UI Localization For World's Biggest Dating App

24hr

236k

Back in 2015, Mother Tongue secured a hot date with one of the world’s best known dating apps. Fast forward to now, and we’re the sole language provider for the brand – matching users in over 53 markets. 

The account is managed from three of our language hubs – Singapore, London, and Los Angeles. The hubs work in tandem to provide the client with a follow-the-sun model that allows for 24 hour turnaround times across all territories. 

Alongside large-scale localization of UI content, we also support the client with a whole suite of additional language solutions. These include – social listening, cultural consultation, production, legal translation, and sourcing and hiring of language ambassadors. 

All talent working on the account convey the brand’s bold, tongue-and-cheek tone of voice, and are reflective of the 18-30 year old target demographic.

Over the course of our 7+ year collaboration, we have grown into an extension of the client’s in-house team, and take great pride in the transparent and truly honest ways-of-workings we have established together.

“We absolutely love the Mother Tongue team. Everyone is extremely passionate about the work they do and about providing the best service they can to their clients”

Swiping Right on Success

Mother Tongue partners with leading nutrition and supplements brand on transcreation of product descriptions, labels, CRM and blog content.

Marketing Transcreation for Leading Nutrition and Supplements Brand

Direct

300k+

Efficient

Since 2022, Mother Tongue has partnered with a leading nutrition and supplements brand on transcreation in nine languages. With the help of our handpicked team of nutrition-savvy linguists, we provide a one-stop language service solution— from translation of product descriptions, ingredients and labels through to creative adaptation of website, CRM, paid marketing and blog content.

Mother Tongue acts as an extension of the brand’s internal team, working in close partnership and integrating seamlessly with their existing processes. Using a connector, we linked their content management system with our translation platform, allowing copy to flow directly from their system through the translation process and back again - maximising efficiency and removing the need for manual uploads.

To further streamline processes, we invited the brand’s in-market teams to share new project requests and review translations directly within our platform, allowing for speedier briefing, feedback and copy approval.

It’s a true partnership that goes from strength to strength, with the help of open communication and a healthy dose of integration innovation.

A Dose of Transcreation Integration for Leading Nutrition Brand

Mother Tongue describes how they are supporting a global fashion label with translation of marketing translations into 11 languages.

Marketing Copy For Global Fashion Brand

100k+

4,000+

Since 2020, Mother Tongue has been the powerhouse behind product translation for a global, Gen Z fashion brand, who launch more than 4,000 new products every single week to consumers worldwide. 

Our task is to get these products to market in a minimum amount of time, through high-speed localization that consistently captures the brand’s fresh, youthful, and confident tone of voice.

Alongside product content, Mother Tongue supports the brand with the transcreation of various marketing materials, including newsletters, banners and push notifications. We also deploy a team of market-based, specialized strategists for consultation on local trends and culture in each of the 11 markets they operate in.

All content is briefed, localized and delivered within the client’s own technical environment, with just three project managers overseeing the account from the Mother Tongue side. Since our appointment, we have been involved in a number of large-scale initiatives. These include the migration to an entirely new CMS, and the acquisition of several major labels now being sold exclusively by the brand.

“Mother Tongue continue to work in partnership and provide a quality service. They are flexible, support us when we need it most, and deliver a great standard of work.”

Partners in Localization: 
A Perfect Fit

Mother Tongue partners with Global Luxury Bath and Body Brand to deliver linguistic assessments of customer service candidates’ written tests.

Assessing Recruitment Tests for Luxury Bath and Body Brand

900+

Faced with a customer service hiring surge ahead of Christmas time retail peak, a luxury bath and body brand chose Mother Tongue to assess their candidates’ written tests for their 6 EMEA markets over the course of summer 2022.

Mother Tongue’s QA specialists provided feedback on more than 900 written tests from the client’s 6 recruitment agencies, who then used our assessment scores to decide whether they would proceed with the hiring process.

To achieve this, we liaised with the client in creating a score grid that would cater to both grammar and language use, assessing spelling, punctuation, style and tone of voice.

We also partnered closely with the 6 recruitment agencies and facilitated a bespoke cloud environment to process the written tests, providing a 1 working-day assessment turnaround while complying with GDPR requirements.

A Fresh Look at Recruitment Testing

Mother Tongue teams up with a global children’s charity to provide transcreation, transcription, VO and ASL interpreting

ASL Interpreting for a global children’s charity

We carry out pro bono work for a global children’s charity, which delivers projects that improve educational opportunities for children disadvantaged by circumstances such as conflict, climate crises and other emergencies. Services we provide for the charity include transcription, transcreation, interpreting and voiceover (VO).

One of their initiatives is a Global Youth Ambassadors scheme, which amplifies the voices of young people aged 18-30 and provides training and resources to help them campaign for the right to education worldwide. The ambassadors usually meet remotely via Zoom, a few times per month. We provide an American Sign Language interpreter for one of these participants, enabling them to participate fully in the initiative.

Delegates are from all over the world, but discussions are led in English, which for many is their second, or even third language. Our dedicated talent team recruited and onboarded an interpreter with extensive experience working with clients from around the world, including in the education sphere specifically, to ensure easy communication.

“Mother Tongue’s ASL Interpreting Service transformed our ability to participate in meetings and gives people a voice on a global platform”.

ASL Interpreting for a Global Children’s Charity

Mother Tongue partners with ocean travel company to improve and hone linguistic quality of multilingual website

Linguistic Quality Assessment for Luxury Cruise Line

5,600

When a luxury cruise line launched their website in 4 new languages, they hoped to reach wider global audiences while preserving their distinct tone of voice and regal language. To ensure the translated website copy was truly resonant, Mother Tongue stepped in to provide linguistic quality assurance services (LQA). After the website was reviewed, we established an ongoing LQA workflow for new content. 

Successful LQA involves close review of both linguistic elements of translation and formatting elements, such as text expansion and contraction, meaning utmost attention to detail is required. Mother Tongue leverages up to 4 QA specialists for each language, who act as guardians of the brand’s voice, terminology and positioning. 

Like two luxury liners in tandem, Mother Tongue also successfully tends to our relationship with the client’s other translation vendor, as LQA can only be optimized if vendors remain in active communication. Our success in collaboration is viewed tangibly through our nearly 6,000 hours of LQA performed since the start of the relationship. Our third-party review strengthens translation quality and in turn helps drive and direct strategy for the other vendor’s translator team.

Around The World in LQAs

100,000

Collaboration

Global businesses face complex governmental regulations and tight turnaround times as they navigate international finance and accounting procedures. 

B2B accounting software tools ease this load through simplification and automation, but are only effective globally if they are usable and accurate for multilingual audiences. 

One key player in the accounting software space launched a collaboration with Mother Tongue to ensure all the agility and ease of their platform wasn’t diminished by a lack of linguistic resonance. 

Of course, expertise in accounting terminology is essential, which is why Mother Tongue began by building a team of experienced financial linguists and accounting subject matter experts (SMEs). We also built a client-approved glossary to ensure all terminology would remain consistent and began leveraging translation memory from the beginning. 

Our collaboration began with website and marketing transcreation, with a notable overhaul of the French and German websites, translation of several dozen customer success stories, and audio-visual translation of training and promotional videos. 

Seeing positive results, the software development team soon joined the workflow, and Mother Tongue began linguistic quality assurance on UI/UX strings for the accounting software itself. The strings are translated by another vendor, so Mother Tongue’s team of SMEs act as a final approver to ensure the product meets utmost quality and accuracy. 

Mother Tongue also fully cooperates with the client’s privacy and security requirements for vendors, following strict guidelines from recruitment and onboarding to project management and delivery.

Accounting is Complicated. High-Quality Translation Shouldn’t Be.

Mother Tongue partners with a US ride-sharing platform to support their localization needs in 8 languages, including UI/UX and website copy.

Localization Support For Major Ride-Sharing App

100+

In 2018, unsatisfied with the quality of their Spanish (US) language program, a popular Silicon Valley transportation app kicked off work with Mother Tongue, with the aim of boosting linguistic accuracy and resonance.

The difference to their previous vendor was ‘night and day’, so the company decided to expand collaboration for their next 7 international languages.  

When adding a new language, Mother Tongue copywriters spend a week at the company’s HQ for a full brand immersion and collaborative meetings. Through immersive and engaging sessions, we define tone of voice guidelines, glossaries and best practices. 

Today, our support continues for all of the app’s localization needs, spanning UI/UX, website copy, CRM, blog and even audio-visual services for support videos. Expansion into other asset types and workstreams is always accompanied by a robust expansion of our glossary and style guide to accommodate different kinds of copy. 

Driving Translation Quality

Mother Tongue partners with major sportswear brand on SEO of product listings

SEO for major sportswear brand

200+

250+

We partnered with a major sportswear brand to supercharge their international search rankings with the help of our multilingual SEO service. 

Across 6 EMEA and LATAM languages, our market-based SEO experts carried out keyword research, combining their market knowledge with meticulous data analysis to find local equivalents for the brand’s top English search terms.  

After client review and approval, our ad agency-experienced copywriters transcreated over 250 product listings, weaving in the approved local keywords to enhance search performance. Careful quality assurance by a second native linguist ensured flawlessly optimized copy. 

Investing in local keyword research before transcreation paved the way for a seamless optimization process and local language product listings that deliver maximum impact. In the race for consumer attention, localized keywords count! 

SEO: Helping sportswear brand race to the top of search rankings

Mother Tongue partners with brand agency to deliver interpreting and live chat moderation in 4 languages

Interpreting and live moderation for global Electronics brand

50K+

In March 2022, Mother Tongue helped a global electronics brand with interpreting, live moderation and transcreation for a live escape room event.

In partnership with their creative agency, the brand set up a filming location in an East London house, where Gen Z influencers from Italy, Czechia and the Netherlands completed puzzles involving the brand’s products, such as a hoover, a phone, a projector and a smartwatch.

The three events were live-streamed on YouTube, and fans online helped the influencers solve the puzzles via a live chat, which was displayed on set.

We provided an end-to-end localization solution, transcreating the puzzles to Italian, Czech and Dutch and providing interpreters for each language to facilitate communication between the influencers and the English film crew, who were connected via earpiece.

As part of our language support, we also provided live moderation of the three YouTube chats, with our native Italian, Czech and Dutch moderators closely monitoring hundreds of messages and filtering out inappropriate comments before they would be shown live. Multilingual events needn't be a puzzle!

Unlocking Multilingual Events with Interpreting and Chat Moderation

Mother Tongue teams up with agency partner to translate global survey for a social media app, then perform cultural consultation on the survey results.

Survey Translation and Cultural Consultation on Survey Results for Social Media Platform

In order to deliver market research to a prominent social media platform, an agency partner crafted an in-depth survey asking app users to articulate how different kinds of marketing messages resonated with them. 

With a deployment across 3 global markets targeting Gen Z users and their parents, nuance in language was key to help furnish the platform with insight and discovery to more deeply connect with their users. 

Through a robust and months-long collaboration, the agency and Mother Tongue set out to get answers by asking questions in users’ native languages. 

The heart of the survey were key “statements”, and respondents had to rank how deeply those statements resonated with them as users.

As experts in language and culture, Mother Tongue stepped in with a multifaceted approach, to: 

Transcreate the English survey and key statements into French, Spanish and Japanese 

Perform, at the conclusion of the survey, a cultural consultation to interpret the survey results and weigh in on regional, linguistic and cultural nuance that drove those results.

Of course, writers had to consider local customs and generational differences in language as they sought to adapt a survey that would yield useful data, employing transcreation to capture the essence of each question. 

Over the course of the survey, 3,200 teen users and 800 parents provided insights. After the survey was completed and the analysis performed, we were happy to hear that our agency partner was pleased with the results, confirming that our findings were exactly what they had hoped to present to the end-client. 

For our team, it was a great opportunity to combine multiple offerings in order to deliver a bespoke solution. Much like answering questions in a survey, when we take the time to fully understand and consider a brief, we always deliver thoughtful insight.

Locally Resonant Survey, Valuable Global Insights

Mother Tongue partners with a major pharmaceutical company to research local references, develop claims and create marketing materials

Medical Claim Development and Copywriting for Pharma Company

Comprehensive

Local

Copywriting

A major pharmaceutical company tasked Mother Tongue with creating local language marketing materials to promote their newly developed myelofibrosis drug in 10 European markets. 

Working in close partnership with the client, we assisted throughout the project lifecycle — from initial research of local references to substantiate market-specific claims, through to copywriting of a range of materials.

After receiving a list of key messages that the client wished to convey, our specialist medical writers set to work preparing local supporting reference packs. The writers conducted careful research to source relevant research papers and journals that could be referenced in the 10 local markets. 

Using the newly gathered reference packs, our writers developed local claims, all meticulously referenced and rigorously checked by a second native medical linguist.

Following client approval of these claims, our writers began work on the final step: copywriting a range of marketing materials, including brochures and leaflets, while carefully weaving in the approved claims and references.

The results were locally relevant and resonant materials, tailored to each market’s specific pharmaceutical landscape.

Claim Development and Copywriting for Innovative Healthcare Brand

Mother Tongue partners with a leading health brand to provide global transcreation support

Transcreation and Translation for Health Brand

Since 2021, Mother Tongue has been collaborating with a leading healthcare brand specializing in women’s health.

As part of the initial onboarding stage, we selected a dedicated network of medical writers to transcreate and localize content for a range of products and devices offered by the brand. This includes brochures, surveys, website copy and training videos, with terminology and tone of voice tailored for the target audience, which ranges from HCPs to patients.

In 2023-2024, we supported the brand during the launch of a new maternity care product. For this large-scale campaign, we transcreated brochures, surveys, guides and training modules for the launch in 5 core markets, as well as providing translation of regulatory materials and audiovisual services.

Over the years, the partnership has continued to grow, and today we offer the brand flexible support for over 20 markets. With the help of over 40 medical writers, work is completed across our three global hubs, providing 24-hour support throughout the working week.

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