A Heartfelt Collaboration
6
markets
4
annual campaigns
12
specialized copywriters and translators
Since 2021, Mother Tongue has been helping World Heart Federation with the transcreation of their most significant annual campaign, World Heart Day, taking place every year on 29th September to raise awareness of cardiovascular diseases.
Our dedicated team of medical writers and specialized medical translators have worked in tandem in 6 different markets to support every campaign between 2021 and 2024.
While our medical writers focus on transcreating marketing copy, the medical translators work on the more technical aspects and materials for each campaign. Together they translate a full range of awareness-raising collateral in the lead up to each World Heart Day, which include brochures, leaflets, petitions, posters and press releases.