An article on how you should take a local approach to a global campaign.
An article on the subject of English use in global advertising.
A piece written by one of the delegates at the International advertising festival in Cannes 2011 about ‘The little Book of Transcreation’.
A short article covering the Mother Tongue office in Spain.
A piece about our humorous Cock Soup mailout.
A thought-leader piece giving insight into what to consider when taking social media into overseas markets.
An article about the complexity involved in translating medical packaging and how the answer lies in transcreation.
A piece on how to approach the adaptation of medical marketing material.
Short article about how we developed an App for the iPhone which makes it easy to cast foreign language voice-over artists while on the move.