Posts Tagged ‘Sony’

How brands are gearing up for the mother of all competitions: Sony (Japan)

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Sony hosted a “keepie-uppie” competition for talented youngsters keen to demonstrate their skills. After qualifying for the competition by submitting videos showing what they were capable of, the kids were put through their paces in 60-second one-on-one battles before being given 90 seconds on their own to impress the judges.

The entrants displayed a remarkable level of skill, especially considering they were aged between 12 and 17. In the end, six lucky winners were selected to take part in the opening ceremony as flag bearers for their country. It was a nice opportunity for Japan’s plucky football stars of tomorrow to show what they could do – and they are sure to associate Sony with golden opportunities in the future.

13_Sony (Japan)

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