Posts Tagged ‘snack spin-off’

Controversy sparked by Kraft’s new name for snack spin-off – but is it all a fuss over nothing?

No Comments » Written on March 27th, 2012 by
Categories: Russia
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The name Kraft Foods has chosen for its global snack spin-off (Mondelez International) has sparked all kinds of controversy. Some are saying that the name sounds like something quite rude to Russian speakers, however, when our Russian account manager here in the office saw the word, nothing naughty sprang to mind for her. Now it’s been pointed out to her, she can see how it could be twisted to make a rude word, but it’s really not that obvious. It’s kind of like saying Volvo sounds like vulva – sure it’s there if you have a dirty mind and are looking for it, but you don’t think of the female anatomy every time you see a Swedish car (well I don’t anyway).

Guy Gilpin, Director of Mother Tongue Writers

To read the full article about the stir this name has caused, click here.