Posts Tagged ‘Madrid’

The Spanish revolution

“We are ordinary people. We are like you: people, who get up every morning to study, work or find a job, people who have family and friends. People, who work hard every day to provide a better future for those around us.”

These are the first words of the manifesto of the “Spanish revolution”, the protest that began with a march through Madrid on the 15 May, led by young Spaniards angry at mass unemployment, austerity measures and political corruption.

The march turned into a spontaneous sit-in on the popular Plaza del Sol, which has now been mirrored in 57 other cities. Independent of any political party or trade union, the protesters’ ranks have been swollen by 2.0 campaigns on social networking sites and Twitter.

Young people are there because they’re worried about the future. 43% of them have no jobs as Spain’s young generation has been hard-hit by the crisis. Many highly-qualified graduates are forced to work as low-paid interns for years and a growing number have moved back home to live with their parents. However, the protest now includes all kind of people and thousands gather every evening, while hundreds have been camping out for over a week.

The tide has turned this weekend after the Spain’s opposition conservative People’s Party (PP) won the local elections, but the protesters believe that it will be “more of the same old thing”.

“I think I can change it. I think I can help. I know that together we can. I think I can help. I know that together we can.”

See the manifesto (in English)

See the images

Ferran from Barcelona, Spain



Hola everyone!

No Comments » Written on October 12th, 2009 by
Categories: Spain
Tags: , , ,

This was the message at the heart of Madrid’s 2016 bid, a nice-sounding tagline promoting equality and inclusion in sport that could be understood worldwide.

Madrid wanted the Olympic Games to include everyone and had started a diverse range of cultural and sporting events across the city to harness the passion of people of all ages and social backgrounds. The volunteer numbers and polls demonstrated the large amount of support from the people, too.

In the end though, Rio won the bid, leaving Madrid without the 2016 Olympics – and the history of sports and advertising without one of the first major cross-cultural claims ever seen.

“Hola everyone” on YouTube

Ferran from Barcelona, Spain