On 20 June, the Russian Parliament (The Duma) passed a bill banning all online advertising for alcohol in the country.
Interestingly the law only applies to drinks such as beer that have a low alcohol content of 5% or less. The Duma said that this decision was taken in an attempt to curb excessive beer consumption among teenagers. This change to the Law on Advertising is expected to come into effect on 23 June 2012.
Currently the law limits alcohol advertising in the print media and on TV. It is forbidden to air drinks commercials during the day time or publish such ads on the covers of magazines as well as on the front and back pages of newspapers.
Information taken from Interfax.ru, polit.ru and asfera
By Marina
Online advertising for alcohol banned in Russia
Tags: alcohol, Law on Advertising, online advertising, Russia, Russian Parliament, The Duma
To be exact, beer IS allowed to be advertised on TV; but it has a restriction – no human/animal images can be used.
And, yes, strong alcohol cannot be advertised on TV at all.
06.22.12 at 09:28
Thanks, Pavel. We need to see how the law will put it. It is happening tomorrow.
06.22.12 at 10:17