TweetA fascinating article discussing how some US marketers can make use of the strong cultural connections that US Hispanic groups retain. It’s all to do with recognising that, while they feel American, they are still influenced by an external cultural connection. The article also analyses the Cultural Connection Index (CCI) among US Hispanics within different age groups: Millennials (Generation Y) and non-Millennials (Generation X and boomers).
Article published by Ad Age Insights and Univision. Click here to view the full PDF.