Lately Greek brands have been using catchy songs and humour to advertise their products and services. A good example is Cosmote, one of the biggest mobile providers in Greece: in its latest advert, it uses the memorable and humorous tune “Copacabana” which is being sung by the Greek military (and in a rather camp way at that!).
Although I’m sure many people could find it annoying, it certainly does the job in terms of making you remember the brand (I advise not to click on the link unless you don’t mind the song going round and round your head all day). It’s become a real hit in Greece!
Smaro from Athens, GreeceTweet