When Motorola launched its new Q phone in Canada, the campaign didn’t have quite the desired effect on French speakers. Unfortunately “Q” sounds like “cul” (“ass”) in French.
So lines such as the ones below raised more than a few smiles. Substitute the word “ass” for the letter “Q” and you’ll see what we mean!
“Mon Q.L’intelligence renouvelée.” (“My Q. Renewed intelligence.”)
“Si c’est important pour vous, c’est important pour votre Q.” (“If it’s important to you, it’s important to your Q.”)
Once Motorola became aware of the mistake (the campaign went viral shortly after appearing on the website), it changed it to include the full name (Q9h).Tweet