International and Multilingual SEO – implementation guide

Relevant Language, Technical Construction and Credible Links

International and Multilingual Search Optimization success is determined by your websites’ relevance and credibility. Relevance and credibillity can be determinded by the following three main elements.

1)  Culturally relevant language. Mother Tongue will implement culturally relevant translation of copy to ensure that the text keywords that are indexed by search engines are relevant to the local market and are not simply a straight translation of the original text. Our network of international copywriters will ensure that your copy is optimised for local language and cultural nuances that may not be immediately apparent. Culturally relevant copy = increased relevance.

2)  Your international pages should be constructed so that the search engine can index the content without interferance from non-relevant elements such as html tags in nested tables or embeded non readable text in Flash. On the technical side we can brief your existing technical partners on how to integrate our onpage optimized language work with the offpage website coding plus advise on overseas domain registration and hosting. Correct website construction = promotion of relevant content.

3)  Links-in from high page rank relevant websites will give your site credibility. In the International / Multilingual arena this means getting relevant links from the territories that you are targeting. We would recommend that you work with a PR agency local to the country that you are targeting in order to generate publicity and links for your site in that region. Mother Tongue can give options to your PR company as to how best generate the inbound links that will lend credibility when the foreign search engines rank you. Links-in from high page rank sites = credibility

To find out more, contact Guy Gilpin on 020 7183 0983 or guy (at) mothertongue.com