Mother Tongue in the Press
Mother Tongue is the talk of the town...
Mediapost (US) - translating SEO
Mother Tongue has an interesting article published in Mediapost covering the problems of translating for search engines - http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=133505
Mother Tongue in the New York Times
11th Jan 2010 - Mother Tongue gets a little mention in the New York Times
http://www.nytimes.com/2010/01/11/business/media/11adnewsletter3.html?partner=rss&emc=rss
Mother Tongue in New York
Dec 2009 Aurélie and Guy interviewed in New York by The Internationalist
http://www.internationalistmagazine.com/#
Chinese symbols in advertising
Dec 2009 An article published in The Internationalist by Guy Gilpin and Xiaojun Dang a little insight as to the use of Chinese symbols in marketing. Full article on pages 40 and 41
http://www.internationalistmagazine.com/#
NABS music quiz night
2nd of December 2009 - The Mothers of Tongue team managed to come last and therefore win the coveted 'pile of shit' prize CD collection. Full humiliating details: http://mediaweb.musicradio.com/Show.asx?Episode=118538
English use in global advertising
An article published in Campaign Magazine on 13th November 2009 written by Guy Gilpin & James Bradley on the subject of English use in global advertising. Link below or click on image for jpg.
http://www.campaignlive.co.uk/news/967370/Going-Global-Shakespeare-Straplines/?DCMP=ILC-SEARCH
Global creativity - lowest common denominator?
Article in The Internationalist Oct 2009 by Guy Gilpin on the subject of standards of creativity for global advertising - it's doesn't have to be dumbed down.
http://www.internationalistmagazine.com/pdf/All_Issues/2009-4_Internationalist-LR.pdf#page=39
NABs 5km race 10th Sep 2009
The Mother Tongue running team of 12 put up a reasonable time (bearing in mind we were up against the might of all the large ad agencies)The yellow shirts were unmissable. Proceeds to the National Advertising Benevolent Society http://www.lgnwellbeing.com/news/lgn-nabs-inter-advertising-5km-2009
Marketing June 17th 2009
Emerging markets article published in Marketing
June 2009 Back in Cannes
Aurélie, Sarah and Christine inside the Palais.
The Internationalist - Tongue-in-cheek promotion
March 2009
Article in The Internationalist
shots cutting-edge advertising and creativity worldwide
04 July 2002
http://www.shots.net/news_detail.asp?id=1089
Working on a pan-European account and can't be arsed to research your multinational target audience? Are your agency's in-house cool-hunters proving elusive? Again? As with all the best modern self-help initiatives, the answer comes in a pocket-size.
The Little Book Of Cool aims to offer an idiot's guide to how UK trends end up in the translation. The book is a clever marketing gimmick for Mother Tongue, professional copy-adapters. Packed with enigmatic assertions of Universal Truth such as "Sweden: Brands are not important"; or "Slovenia: Pizza is the coolest thing to eat". The book also reveals that Poles have a penchant for saying Up Your Arse; and includes the truly astonishing insight that Czechs have a passion for "Spending time in bed - sleeping and having sex." Prepare to be dazzled.
Design Week - The Little Book of Cool
04 July 2002
Creative copywriting group, Mother Tongue, has published The Little Book of Cool, designed by Guy Gilpin. The guide is something you won't want to travel abroad without this summer....
DKPM - Little book of cool
Tuesday, 18 March 2008
I found this guide to global “yoof” culture and thought it was cool!
The Little Book of Cool 2 (what do you mean you didn’t know there was a book No 1) is a curious, hilarious, shocking, fascinating and down right you’ve got to be kidding collection of what the “yoof’ around the world think is cool. So for all you who thought that global youth had become a horrible, predictable, homogenous mass – think again!!!!!
http://dkpm.blogspot.com/2008/03/little-book-of-cool-2.html
Mother Tongue Runners - 6th July 2008
At the finish line near Trafalgar Square - Louise, Suni, Sarah, Harumi, Guy, Melissa, Mirella, Matthew - Christine taking photo. Not a bad result with 5 Mother Tongues in the top 100 - Sarah (19th), James (23rd), Christine (62nd), Guy (77th) and Louise (97th).
Twitter - Nov 17th 2008
Rarely enjoy a piece of postal DM. But a packet of 'Cock Soup' from Mother Tongue "because one man's meat is another's poison" got a LOL http://twitter.com/reachstudents/status/1009419072
Proximity - Nov 19th 2008
Anyone for Cock Soup? http://informationinsightinspiration.wordpress.com/2008/11/19/anyone-for-cock-soup/
Campaign 28th November 2008
Ads that Travel...
In this age of Web 2.0, user-generated content and "bottom-up creativity", those who make the case for centralised global advertising often seem to be swimming against the tide.
Let creative ides blossom from Mumbai to Manhattan...
Campaign - 28 Nov 2008
We'll stick with the minestrone, thanks...
Diary was thrilled to get a packet of soup in the post this week... a bit tangy for Diary's taste, although some sections of Adland may disagree.
The soup was actually a canny piece of direct marketing from the marketing interpreter Mother Tongue.
http://www.brandrepublic.com/Campaign/Features/Features/866026/Diary-Well-stick-minestrone-thanks/