Marketing Translation

Marketing translation should be treated the same way you treat your important English sales messages. A weak translation will always reduce the chance of making a sale. And in websites, there is the added danger that the translated site will not be properly optimized, and so will not be ranked highly in search results. If copy is intended to sell your product or service, or to enhance the reputation and image of your brand, then it is worth spending a little extra effort to get it right.

Our unique marketing translation service meets precisely this need. It involves a first draft by an experienced market-based translator, and subsequent editing by an agency-experienced copywriter.

The translator ensures that the foreign-language text is faithful to the English and technically correct. However, translation alone often reads unnaturally. The copywriters will rectify this; because they do not have to spend time thinking too much about the technical aspects of the copy, they are free to concentrate on improving style/readability, and ensuring cultural relevance. The end result is copy that convinces and engages the reader, exactly as if it had been written from brief in the market in question.