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Transcreation

 

Transcreation is a term used to refer to the process of adapting a communication from one language to another, while maintaining its intent, style, tone and context but changing the cultural references from the source language to the target language.  

Mother Tongue is the specialist agency for creative translation/transcreation. Using our network of over 300 of the very best copywriters around the world we creatively translate in a culturally sensitive way.

Our transcreations reflect not just the content of the original, but also the freshness, emotion and cultural appeal.

 

We’ve even written a book on the subject of transcreation which is either available as a paper version from Amazon.co.uk for £3.00 or as a free download from our website