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Campaign – Going Global: Ads that travel

Campaign – Going Global: Ads that travel

An article on how you should take a local approach to a global campaign.

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Campaign – Going Global: From Shakespeare to Straplines

Campaign – Going Global: From Shakespeare to Straplines

An article on the subject of English use in global advertising.

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Porter Novelli – Different Words, Same Ideas

Porter Novelli – Different Words, Same Ideas

A piece written by one of the delegates at the International advertising festival in Cannes 2011 about ‘The little Book of Transcreation’.
 

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Ideal.es (in Spanish) – Mother Tonge Writers, se implanta en Espaρa

Ideal.es (in Spanish) – Mother Tonge Writers, se implanta en Espaρa

A short article covering the Mother Tongue office in Spain.

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Campaign – Diary: We'll stick with the minestrone, thanks

Campaign – Diary: We'll stick with the minestrone, thanks

A piece about our humorous Cock Soup mailout.

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Campaign – When social goes global

Campaign – When social goes global

A thought-leader piece giving insight into what to consider when taking social media into overseas markets.


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PackagingNews – Transcreating medical packaging

PackagingNews – Transcreating medical packaging

An article about the complexity involved in translating medical packaging and how the answer lies in transcreation.

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Medical Marketing & Media – Global Medical Advertising: Translation vs. Transcreation

Medical Marketing & Media – Global Medical Advertising: Translation vs. Transcreation

A piece on how to approach the adaptation of medical marketing material.

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CreativeMatch – Mother Tongue Writers Launches The UK's First Voiceover iPhone App

CreativeMatch – Mother Tongue Writers Launches The UK's First Voiceover iPhone App

Short article about how we developed an App for the iPhone which makes it easy to cast foreign language voice-over artists while on the move.

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