Mother Tongue in der Presse
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The Internationalist - translating SEO
Feb 2011 Mother Tongue has an interesting article published in the Internationalist covering the problems of translating for search engines
CreativeMatch - Mother Tongue iPhone App gets in the news
Jan 2011 Short article about how we developed an App for the iPhone which makes it easy to cast foreign language voice-over artists while on the move. You can listen to hundreds of voices wherever you are, shortlist them and get a quote straight away. http://www.creativematch.com/viewNews/?99788
DMI - Direct Marketing International (UK) - SEO
September 2010 - Published article on taking search into overseas markets
Chinese symbols in advertising
Dec 2009 An article published in The Internationalist by Guy Gilpin and Xiaojun Dang a little insight as to the use of Chinese symbols in marketing. Full article on pages 40 and 41
Marketing June 17th 2009
Emerging markets article published in Marketing
June 2009 Back in Cannes
Aurélie, Sarah and Christine inside the Palais.
The Internationalist - Tongue-in-cheek promotion
Article in The Internationalist
shots cutting-edge advertising and creativity worldwide
04 July 2002
Working on a pan-European account and can't be arsed to research your multinational target audience? Are your agency's in-house cool-hunters proving elusive? Again? As with all the best modern self-help initiatives, the answer comes in a pocket-size.
The Little Book Of Cool aims to offer an idiot's guide to how UK trends end up in the translation. The book is a clever marketing gimmick for Mother Tongue, professional copy-adapters. Packed with enigmatic assertions of Universal Truth such as "Sweden: Brands are not important"; or "Slovenia: Pizza is the coolest thing to eat". The book also reveals that Poles have a penchant for saying Up Your Arse; and includes the truly astonishing insight that Czechs have a passion for "Spending time in bed - sleeping and having sex." Prepare to be dazzled.
Design Week - The Little Book of Cool
04 July 2002
Creative copywriting group, Mother Tongue, has published The Little Book of Cool, designed by Guy Gilpin. The guide is something you won't want to travel abroad without this summer....
DKPM - Little book of cool
Tuesday, 18 March 2008
I found this guide to global “yoof” culture and thought it was cool!
The Little Book of Cool 2 (what do you mean you didn’t know there was a book No 1) is a curious, hilarious, shocking, fascinating and down right you’ve got to be kidding collection of what the “yoof’ around the world think is cool. So for all you who thought that global youth had become a horrible, predictable, homogenous mass – think again!!!!!
Mother Tongue Runners - 6th July 2008
At the finish line near Trafalgar Square - Louise, Suni, Sarah, Harumi, Guy, Melissa, Mirella, Matthew - Christine taking photo. Not a bad result with 5 Mother Tongues in the top 100 - Sarah (19th), James (23rd), Christine (62nd), Guy (77th) and Louise (97th).