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Mother Tongue in der Presse

Alle reden über Mother Tongue …

Cannes Advertising Festival - Little Book of Transcreation

Cannes Advertising Festival - Little Book of Transcreation

June 2011 - One of the delegates at the International advertising festival in Cannes wrote a nice piece on our book - The little Book of Transcreation

http://blog.porternovelli.com/2011/06/20/different-words-same-ideas/

 

Brandrepublic - Brands on Facebook need to think beyond English

Brandrepublic - Brands on Facebook need to think beyond English

June 2011 An article looking into language use by global brands on Facebook by Guy Gilpin

http://wallblog.co.uk/2011/06/06/brands-on-facebook-need-to-think-beyond-english/

 

Direct Marketing International - machine translation

Direct Marketing International - machine translation

June 2011 Are computers the future of translation in advertising and marketing - an article by our head of English copy - James Bradley

http://dmionline.net/blog/2011/06/23/are-computers-the-future-of-translation-in-international-marketing/

The Internationalist - translating SEO

The Internationalist - translating SEO

Feb 2011 Mother Tongue has an interesting article published in the Internationalist covering the problems of translating for search engines

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CreativeMatch - Mother Tongue iPhone App gets in the news

CreativeMatch - Mother Tongue iPhone App gets in the news

Jan 2011 Short article about how we developed an App for the iPhone which makes it easy to cast foreign language voice-over artists while on the move. You can listen to hundreds of voices wherever you are, shortlist them and get a quote straight away. http://www.creativematch.com/viewNews/?99788

 

DMI - Direct Marketing International (UK) - SEO

DMI - Direct Marketing International (UK) - SEO

September 2010 - Published article on taking search into overseas markets

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Mediapost (US) - translating SEO

Mediapost (US) - translating SEO

September 2010 Mother Tongue has an interesting article published in Mediapost covering the problems of translating for search engines - http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=133505

Mother Tongue in the New York Times

Mother Tongue in the New York Times

11th Jan 2010 - Mother Tongue gets a little mention in the New York Times

http://www.nytimes.com/2010/01/11/business/media/11adnewsletter3.html?partner=rss&emc=rss

 

Mother Tongue in New York

Mother Tongue in New York

Dec 2009 Aurélie and Guy interviewed in New York by The Internationalist

http://www.internationalistmagazine.com/#

 

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Chinese symbols in advertising

Chinese symbols in advertising

Dec 2009 An article published in The Internationalist by Guy Gilpin and Xiaojun Dang a little insight as to the use of Chinese symbols in marketing. Full article on pages 40 and 41

http://www.internationalistmagazine.com/#

 

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NABS music quiz night

NABS music quiz night

2nd of December 2009 - The Mothers of Tongue team managed to come last and therefore win the coveted 'pile of shit' prize CD collection. Full humiliating details: http://mediaweb.musicradio.com/Show.asx?Episode=118538

 

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English use in global advertising

English use in global advertising

An article published in Campaign Magazine on 13th November 2009 written by Guy Gilpin & James Bradley on the subject of English use in global advertising. Link below or click on image for jpg.

http://www.campaignlive.co.uk/news/967370/Going-Global-Shakespeare-Straplines/?DCMP=ILC-SEARCH

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Global creativity - lowest common denominator?

Global creativity - lowest common denominator?

Article in The Internationalist Oct 2009 by Guy Gilpin on the subject of standards of creativity for global advertising - it's doesn't have to be dumbed down.

http://www.internationalistmagazine.com/pdf/All_Issues/2009-4_Internationalist-LR.pdf#page=39

 

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NABs 5km race 10th Sep 2009

NABs 5km race 10th Sep 2009

The Mother Tongue running team of 12 put up a reasonable time (bearing in mind we were up against the might of all the large ad agencies)The yellow shirts were unmissable. Proceeds to the National Advertising Benevolent Society  http://www.lgnwellbeing.com/news/lgn-nabs-inter-advertising-5km-2009

 

Marketing June 17th 2009

Marketing June 17th 2009

Emerging markets article published in Marketing

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June 2009 Back in Cannes

June 2009 Back in Cannes

Aurélie, Sarah and Christine inside the Palais.

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The Internationalist - Tongue-in-cheek promotion

The Internationalist - Tongue-in-cheek promotion

March 2009

Article in The Internationalist

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shots cutting-edge advertising and creativity worldwide

shots cutting-edge advertising and creativity worldwide

04 July 2002

http://www.shots.net/news_detail.asp?id=1089

Working on a pan-European account and can't be arsed to research your multinational target audience? Are your agency's in-house cool-hunters proving elusive? Again? As with all the best modern self-help initiatives, the answer comes in a pocket-size.
The Little Book Of Cool aims to offer an idiot's guide to how UK trends end up in the translation. The book is a clever marketing gimmick for Mother Tongue, professional copy-adapters. Packed with enigmatic assertions of Universal Truth such as "Sweden: Brands are not important"; or "Slovenia: Pizza is the coolest thing to eat". The book also reveals that Poles have a penchant for saying Up Your Arse; and includes the truly astonishing insight that Czechs have a passion for "Spending time in bed - sleeping and having sex." Prepare to be dazzled.

Design Week - The Little Book of Cool

Design Week - The Little Book of Cool

04 July 2002

Creative copywriting group, Mother Tongue, has published The Little Book of Cool, designed by Guy Gilpin. The guide is something you won't want to travel abroad without this summer....

http://www.designweek.co.uk

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DKPM - Little book of cool

DKPM - Little book of cool

Tuesday, 18 March 2008

I found this guide to global “yoof” culture and thought it was cool!

The Little Book of Cool 2 (what do you mean you didn’t know there was a book No 1) is a curious, hilarious, shocking, fascinating and down right you’ve got to be kidding collection of what the “yoof’ around the world think is cool. So for all you who thought that global youth had become a horrible, predictable, homogenous mass – think again!!!!!

http://dkpm.blogspot.com/2008/03/little-book-of-cool-2.html

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Mother Tongue Runners - 6th July 2008

Mother Tongue Runners - 6th July 2008

At the finish line near Trafalgar Square - Louise, Suni, Sarah, Harumi, Guy, Melissa, Mirella, Matthew - Christine taking photo. Not a bad result with 5 Mother Tongues in the top 100 - Sarah (19th), James (23rd), Christine (62nd), Guy (77th) and Louise (97th).

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Twitter - Nov 17th 2008

Twitter - Nov 17th 2008

Rarely enjoy a piece of postal DM. But a packet of 'Cock Soup' from Mother Tongue "because one man's meat is another's poison" got a LOL http://twitter.com/reachstudents/status/1009419072

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Campaign 28th November 2008

Campaign 28th November 2008

Ads that Travel...

In this age of Web 2.0, user-generated content and "bottom-up creativity", those who make the case for centralised global advertising often seem to be swimming against the tide.

Let creative ides blossom from Mumbai to Manhattan...

http://www.brandrepublic.com/Campaign/Features/Features/866037/Going-Global-Ads-travel/?DCMP=ILC-SEARCH

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Campaign - 28 Nov 2008

Campaign - 28 Nov 2008

We'll stick with the minestrone, thanks...

Diary was thrilled to get a packet of soup in the post this week... a bit tangy for Diary's taste, although some sections of Adland may disagree.

The soup was actually a canny piece of direct marketing from the marketing interpreter Mother Tongue.

http://www.brandrepublic.com/Campaign/Features/Features/866026/Diary-Well-stick-minestrone-thanks/

 

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